Product leader. Builder. Your one point of contact.
I’ve spent 18+ years helping companies figure out what to build — and then making sure it gets built right. Now I bring that experience to small businesses and product teams through Built by Jessica.
My career started at Hyland Software, showing businesses how process automation could replace manual work. From there I spent seven years leading product at AT&T/DirecTV — on DirecTV Everywhere, WatchTV and HBO Max apps used by millions of subscribers — and then consulted for Sony PlayStation, PG&E, ITS Logistics and Salesforce.
Along the way I learned that the hardest part is understanding the problem well enough to solve it simply. That’s the part I love: sitting with the people who do the work, mapping how it really happens, and turning it into something clear enough to build.
In 2025 I started Built by Jessica to bring that same approach to small businesses. Today I build with modern AI tools, so ideas become working software faster than ever.
Turning vague ideas into clear requirements, user stories and acceptance criteria that developers can build from.
Running scrum teams as product owner, and coaching product owners and managers on backlog craft and Agile fundamentals.
Spotting the manual, repetitive work in a business and replacing it with simple tools that run on their own.
Shipping prototypes and production web apps with modern AI development tools, so you see working software sooner.
You work with me directly, from first call to launch.
Deliverables, timeline and price agreed in writing before we start.
You always know where things stand.
So every project gets real attention.